Matt Marinsek Portfolio - Showcasing Professional Business Marketing

Resume

References

Portfolio

I'm a highly proficient, adaptable, and reliable business leader. I have an edge with marketing strategy and execution.Not only do I pride myself with having extensive experience and skills across several industries, I'm a "techy" that borderline obsesses over how businesses navigate fast evolving, competitive landscapes. That includes "supercharging" my work with AI tools where appropriate.If you're familiar with the term "<a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hrlineup.com/what-is-unicorn-hiring/">unicorn hire</a>", you've found the right person! 🦄

Hi! 👋 I'm Matt

Rebranded and redesigned all of our print and digital assets matching parent company with individual feel. Bi-fold brochure example.

Redesigned, ordered, and exhibited budget friendly portable conference booth (learned lesson: always pack an iron for the wrinkles!)

Matched branding "DNA" and finding balance of visual digestability and highly technical sales copy for doctors.

Fagron Genomics (fka GX Sciences)

Digital marketing expert speaks on the future of social media and AI at a packed industry conference. This event blends thought leadership with actionable insights.

Painted walls with pattern in office with white desks

Male at work drinking coffee while working on his computer. 

Model: @Austindistel
https://www.instagram.com/austindistel/

Photographer: @breeandstephen
https://www.instagram.com/breeandstephen/


Black guy checking the time.
#WithEricsHelp 

Conference session titled “Building a Billion-Dollar Personal Brand,” featuring Carlos Gil and industry experts discussing how to define positioning, build trust, and monetize influence beyond social media platforms.

Arabian man employee is giving presentation to group of colleagues in conference room speaking and showing infographics on digital whiteboard.

Business professionals networking at a logistics and transport exhibition. Corporate representatives discuss logistics solutions and services at a TRST Expo booth. A modern B2B trade show environment focused on supply chain innovation.

Portrait of attractive young lady standing in creative office with serious face and looking at camera. Modern youth, occupation and workspace concept.

Multi-ethnic group of people women and men are listening to female business expert in office room talking smiling enjoying conference at work.

Model: @Austindistel
https://www.instagram.com/austindistel/

Photographer: @breeandstephen
https://www.instagram.com/breeandstephen/

ClinicGrower: Clinic Growth Experts Delivering Guidance Beyond Just Marketing

Influencer Marketing Show Event in London, UK Coverage by Euronewsweek

Author and global keynote speaker presents “The End of Marketing” during a live audience session focused on brand loyalty, relevance, and the rise of disruptive marketing.

Carlos Gil, author and keynote speaker, speaking on stage at the 1 Billion Followers Summit in Dubai. The session focused on personal branding, social media strategy, and building scalable creator-led businesses through owned audiences and real-world monetization.

Top half of a full page ad designed for Scotsman Guide magazine

Recurring high performing, boosted LinkedIn posts showcasing examples of the real estate loans my 10+ person sales team closed

Top half of a top performing sales collateral. Simplicity and directness in a competitive, niche industry was key.

Stronghill Capital

Email address

Name

Phone number

Company/Organization

Message

Contact Me

<h4>Professional Summary</h4>Results-driven, reliable Business Marketing Leader with over 9 years of experience in executing high-impact marketing campaigns and optimizing customer engagement. I've successfully led email marketing strategies that achieved an impressive average of 30% open rates and 20% click-through rates while creating over 500 marketing assets to drive product launches. My track record of fostering growth includes managing and executing all digital marketing and CRM strategies for a national non-profit, and spearheading a genetics lab’s marketing efforts, leading to 20% year-over-year growth.<h4>Education</h4>New Mexico State University August 2010 - August 2015 Bachelor's, Business Administration • Product Marketing, Digital Advertising, Brand Strategy, Startup Creation<h4>Professional Experience</h4>National Head Start Association Senior Digital Marketing Manager, Remote USA October 2022 - May 2026<ul><li>Lead on email marketing, website strategy, and social media channels; executing and managing over 12 annual and 10 spontaneous campaigns per year including over 50 customer segmentations to target, over 50 active automation workflows, testing and experimenting weekly, and technical execution of all the above.</li><li>Launched, managed, and improved the entire HubSpot platform stack for the organization, maximizing email campaigns, automations, lead capture, CRM list segmentation, sales pipelines, data analysis, social media management, SMS campaigns, and more to grow MQLs by an average of 20% year over year.</li><li>Created and integrated hundreds of marketing assets to launch and promote products and services, including the creation of web landing pages, graphic assets, email campaigns, print, and other marketing collateral.</li><li>Implementing testing strategies, analyzing the performance of each marketing campaign and providing regular reports on insight into optimization, averaging over 20% conversion rates for a $15 million a year non-profit.</li></ul>Fagron Genomics NA (formerly GX Sciences) Marketing Specialist, Austin, TX, USA (on-site) March 2021 - October 2022<ul><li>Directed all marketing efforts for growing genetics lab acquired within a global pharmaceutical company, averaging 25% growth year-over-year on shoestring budgets.</li><li>Managed all in-house and outsourced marketing work plus hands-on creation and execution of all digital, graphical, copywritten, and conference/tradeshow assets with trackable metrics.</li><li>Optimized client relations, signups, e-commerce, ordering and onboarding workflows, and built a new Wordpress website from the ground up.</li><li>Managing multi-channel marketing campaigns, including email marketing, digital advertising, social media, website/landing page development, e-commerce promotions, and conferences/tradeshows.</li></ul>Freelance/Contract Work Marketing Manager, Remote and Various On-Site US Locations June 2017 - March 2021<ul><li>Completed, presented, and launched several digital marketing projects for 7 diverse brands and companies amongst 5 industries.</li><li>General Marketing tasks included but not limited to: Hubspot Marketing Automation Reporting, technical SEO, communications restructuring, email marketing, responding to RFPs with drafting proposals, restructuring and redesigning websites, graphic design work such as art touch-ups, print materials and digital ad banners, brand affiliate management, drafting blog posts, and marketing research.</li></ul>Stronghill Capital Marketing Specialist, Austin, TX, USA (on-site) February 2019 - May 2020<ul><li>Led, developed, and scheduled content marketing campaigns that included over 200 personalized and automated email marketing campaigns and weekly newsletters, coupled with scheduled social media marketing that resulted and maintained on average 10% increases in engagement and MQLs quarter to quarter on a tight budget.</li><li>Organized, designed and launched targeted marketing campaigns that included over 30 print, digital, and online advertising campaigns, averaging 20% conversion growth quarter over quarter.</li><li>Created and maintained over 25 professional marketing materials, collateral, and company assets.</li><li>Prepared, presented, and further optimized over 60 customized CRM lead reports to C-level executives and sales team, directing the marketing department.</li><li>Led B2B marketing and sales CRM management support for 11 sales reps; designing and consulting on personalized campaigns for each.</li></ul>thirteen05 creative Project Manager Tampa, FL, USA (on-site) September 2015 - June 2017<ul><li>Main point of contact for new and ongoing digital marketing projects from start to finish.</li><li>Guided each project’s scope of work and communicated expectations for the agency and various clients.</li><li>Worked directly with the agency’s designers, developers and programmers in managing day to day tasks and priorities.</li><li>Utilized task management tools to organize tasks and resources based on scope, company procedure, project estimates, and timelines.</li><li>Lead communications and management for all project aspects of accounts.</li></ul>

Matt worked for TREW Marketing as a contract digital marketing specialist using HubSpot, Google Analytics, and Excel to generate marketing reports. He also worked across several of our client accounts on content marketing efforts including blog and email writing and promotion. Matt is a polished, professional and responsive to requests. He has strong communication and presentation skills that translated well to working with our audience of technical B2B clients. We would hire him again to work on future projects.

Matt managed my projects while I worked at thirteen05 creative. Matt was able to communicate abstract web design concepts to our clients in an easy-to-understand way. He provided excellent customer service and provided valuable insight into startup operations. Matt is one of those guys that you can count on to get things done right in a professional manner. I highly recommend him.

Every now and then, you meet a person who combines leadership skill, a strong work ethic with intelligence and you take note. I have taken note of Matt Marinsek, his leadership skills, work ethic and intelligence. Matt has consistently demonstrated his ability to successfully rise to any challenge and succeed in accomplishing any task.

What others say about my work

<h4>Tools</h4>Business Analytics, Adobe Creative Suite, Hubspot, Mailchimp, Salesforce, Canva, Wordpress, Word/Pages/Docs, Google Analytics, Email Marketing, Business Marketing, Marketing Automation, and more.<h4>Certifications</h4>HubSpot Marketing Software, Google Analytics, Google Ads<h4>Skills</h4>Business Management, Marketing Strategy and Execution, Ad Creation and Placement, Business Analytics and Tracking, Email Marketing, Marketing Automation, Social Media Management, and more.

A desk with documents, a piece of paper with the hashtag #EventMarketing and a laptop showing a social media wall

Proficiencies

Take a peek at (some of) my portfolio, containing snippets of past projects.I'm happy to provide more detailed, explained examples by request.

Woman's hand writing the word "audience" on a whiteboard, with arrows. 

Crafting Success Stories. Together.

Newly redesigned nhsa.org home page. Oversaw and carried out design and marketing placement.

Head Start Daily newsletter. Lead every design and final review for marketing quality.

LinkedIn post promoting National Head Start Conference with a personal video message from Minneapolis Mayor Jacob Frey